Zara: The Millennial Fashion Shopper

The Spanish based retailer is the biggest fashion retail company in the world and has held that spot for many successful reasons. With over 6,000 international stores and a roaring record profit increase of 27% in 2012, Zara isn’t showing any signs of struggles doing business in the fashion world. Zara has developed many great in-house techniques and business strategies that have cemented their position as the top fashion retailer in the world. Many of these successful techniques are why they have also solidified themselves as the primary target choice for Millennial customers looking to fill a shopping tote with new clothes.